January 23, 2025 – Zhongce Rubber Group (ZC Rubber), a globally renowned tire manufacturer, brought festive cheer to the heart of New York City by lighting up the iconic ABC SuperSign in Times Square. This remarkable display conveyed Chinese New Year wishes to global consumers on behalf of ZC Rubber and its flagship tire brands: WESTLAKE, GOODRIDE, ARISUN, CHAOYANG, YARTU and TRAZANO.

As the world is ready to celebrates the Spring Festival and welcome the Year of the Snake, ZC Rubber’s wishes will be displayed on the ABC SuperSign, a 3,685-square-foot digital landmark. Known for its wavy LED ribbons and daily exposure on ABC’s Good Morning America, the SuperSign provides an impactful platform to share ZC Rubber's heartfelt greetings with millions worldwide.

From producing the first tire to becoming one of the global Top 9 tire manufacturers, ZC Rubber has established a robust global presence, with the Group's branches covering China, the United States, Brazil, Thailand, Europe, and Indonesia. With 13 tire factories and six technical centers around the globe, the company ensures a stable supply of high-quality products to nearly 200 countries and regions. 

ZC Rubber has been ranked as China's No. 1 tire manufacturer and among the Top 10 global tire manufacturers for 14 consecutive years and continues to supply an extensive range of products, including passenger car tires, truck and bus tires, off-the-road tires, industrial tires, agricultural tires, forestry tires, bicycle tires, motorcycle tires, and ATV tires. The company collaborates with renowned automobile manufacturers and large fleets, delivering superior tire solutions while elevating industry standards with exceptional quality and service.

ZC Rubber has a history of showcasing its brands in prominent global locations, including multiple campaigns in New York’s Times Square. Previous displays featured its tire brands, such as CHAOYANG, WESTLAKE, GOODRIDE and ARISUN, enhancing its brand awareness in the global tire industry and connecting with millions of viewers around the world.

In 2023, ZC Rubber became the Global Official Tire Partner of the English Premier League’s Arsenal Football Club, further enhancing its global brand influence and showcasing the strength and quality of Chinese brands on an international stage. The Chinese New Year campaign at Times Square is another step in ZC Rubber’s strategy to amplify its brand value and market competitiveness.

This celebration of the Spring Festival highlights ZC Rubber’s gratitude to its global customers and commitment to producing innovative and high-quality products that provide drivers with an exceptional driving experience worldwide.

For more information about ZC Rubber and its tire brands, visit www.zc-rubber.com.